How the ranking works
The launch with the most upvotes wins the day. That's the whole algorithm.
It's also open source: every rule on this page, as code you can read and run. The site's tests check that it ranks exactly like that code.
The order
- Most upvotes first.
- Tied launches: the one that reached that number first ranks higher.
- Still tied: the one that went live first.
What doesn't count
Comments, page views, time since launch, followers, who you are, and money. There is no secret score, no editorial “featured” filter, and no paid spot in the list: every launch of the day is on the leaderboard.
The launch day
Like Product Hunt, a launch day runs from midnight to midnight, Pacific time. A scheduled launch goes live at midnight; “Launch now” puts it on today's leaderboard right away. At midnight, voting closes and the day's ranking is final.
Who can upvote
- Anyone with a 25launches account and a confirmed email address.
- One upvote per account and per launch.
- Nobody can upvote their own launch, co-makers included.
- Every upvote is public: the list of voters is on each launch page.
- Upvotes from accounts disabled for abuse (fake accounts, bought votes) are removed, even after the day is over.
Launching
- No review: your launch goes live at the time you picked.
- One launch per account and per day.
- 25 launches per day at most, first come, first served. Once a day is full, pick another one.
- Schedule it up to 30 days ahead, and edit it until it goes live.
- Once live, a launch stays on its day's leaderboard.
Weeks, months and years
The weekly (Monday to Sunday), monthly and yearly leaderboards use the same rule on every launch of the period. When a period ends, its top 3 get the award: Launch of the Day, of the Week, of the Month, of the Year.
Points
Points measure your activity and show in your dashboard, with your badges. They never change the launch ranking.
- +10 per launch, for everyone on its team.
- +1 per upvote your launches receive.
- +1 per upvote you give.
- +2 per launch you comment on (once per launch, not on your own).
- Podium of the day: +50 / +30 / +20. Of the week: +100 / +60 / +40. Of the month: +200 / +120 / +80. Of the year: +500 / +300 / +200.
Streaks
Visit 25launches while signed in on consecutive days (Pacific time) to grow your streak. Miss a day and it starts over. See the leaderboard.
Badges
- First launch
- Serial launcher
- On the podium
- Launch of the Day
- Launch of the Week
- Launch of the Month
- Launch of the Year
- Crowd pleaser
- Supporter
- Conversation starter
- On fire
- Unstoppable
- First launch: Launch a product.
- Serial launcher: Launch 5 products.
- On the podium: Finish a day in the top 3.
- Launch of the Day: Finish a day at #1.
- Launch of the Week: Finish a week at #1.
- Launch of the Month: Finish a month at #1.
- Launch of the Year: Finish a year at #1.
- Crowd pleaser: Get 100 upvotes on your launches.
- Supporter: Upvote 50 launches.
- Conversation starter: Comment on 10 launches.
- On fire: Visit 7 days in a row.
- Unstoppable: Visit 30 days in a row.